SXSW Badgeless Wednesday

Unlike last year, this year we hit South By Southwest badge-less to see what we could find.  For something different we made the short jaunt from San Antonio to Austin via Amtrak.  The usual 90 mile trek took 3 hours but it was a fun ride other than trying to find parking when we left San Antonio.
First up we hit Emo’s which greeted us with the hilarious site of a young man trying to get in carrying a fishing pole.  Once inside we saw Les Shelleys –  a duo from L.A that had a distinct 80s sound.  Free Magic Hat #9 topped off the good atmosphere.
From there we headed to Whole Foods for lunch and to swing by Waterloo Records concerts.  The sound was great but a little heavy for our taste.
The Belmont proved to be an awesome venue.  There we saw 70s-ish Dirty Sweet rock the stage.  Giveaways were great including Vitamin Water and T-Shirts from Mikes Hard Lemonaid. Our only
After a quick power nap (we did wake up at 5:30 to get to the station on time!) we headed back to the Belmont to see The Black and White Years.  We saw these guys at a private SXSW party last year and they are outstanding.  The sound was even more refined and distinct.  You can’t help but love these guys especially if you’re a fan of 80s music like The Cars and Talking Heads.
After The Black and White Years there were several good bands up at the Belmont.  Then we headed to Gingerman but the line was too long to get in.  In classic SXSW style we heard a fantastic sound coming from a restaurant and headed that way.  The result was the great Hawaiin/Ragaee sound of The Green.
To end the night we cruised down 6th street taking in the sights and sounds of street performers and random people.  All in all we missed the movies and some private parties but even if you can’t get a badge don’t miss SXSW!

“The Collapse of Distinction”

Scott McKain recently spoke at our Duro-last Sales Seminar in Tucson, Arizona on the subject of  “The Collapse of Distinction.”  I would be failing my readers to mention his keypoints in my blog as his presentation was outstanding.  Most heartwarming was his story of his parent’s grocery store in rural southern Indiana, not far from where I grew up in Indianapolis.  When a major grocer moved in Scott’s parents felt threatened but didn’t budge.  Good customer service and a connection tot he local community helped them stay in business. People liked them.  They were different. What makes our business different?
The more our customer knows us the more they take us for granted.  We must romance our potential clients like we romanced our spouse.  Commit to make a difference.
There are four cornerstones to distinction.  Clarity of message.  People must recognize in a brutally brief session what makes us different from our competition.  Creativity.  Thinking outside the box and developing  our difference.  Third is communication.  How we tell our story is as important as what our story is.  Lastly s experience.  What is the transaction like for our customer?  Create the ultimate customer experience.
Everyone hurts – don’t miss the good stuff.
If you get a chance visit Scott McKain online and find out where he will be next.  This guy is an awesome speakers, and I’m not just saying that because he’s my fellow Hoosier!