Evolution is defined as “a gradual process in which something changes into a different and usually more complex or better form.” There has never been a better time to evolve your personal and professional life than right now. Why? As the economy slows, there will be winners and losers and being on the right side of that coin can bring much piece of mind.
Looking back in time, as so many in the media have forced us to do over the last month, reveals many lessons of the Great Depression. Times were bad, jobs were scarce, but we survived. As a matter of fact, many of the businesses that we frequent daily survived the Great Depression.
Why? Because they evolved with the times. The companies that made it were the ones that created demand for their products and services by advertising. That’s right, advertising was the lifeblood of company growth during the Great Depression. Chrysler Corp proved to be one of the biggest winners of the Depression. Coincidentally releasing the Plymouth as a low priced alternative automobile might have saved them from the economic conditions that stole the life of much of their competition.
The moral of the story? No matter how bad things are, or how bad the media paints them to be, winners will adapt to the changing times and come out ahead. View this as an opportunity to “evolve” yourself and align with the industries and companies that will come out on top of this slow economy.
Some examples? My guess would be green power, advertising & marketing, construction (specifically rebuilding hurricane areas), and media. But judge for yourself and continue to evolve with the ever changing times ahead.